TrueMove Advisory
Strategic advisory for logistics software companies. Real-world testing environments, operational insight, and product guidance from active practitioners.
The result? Products that look great in demos but fail in the field. Features nobody asked for. Workflows that don't match how shippers actually work. Closing the gap between product vision and operational reality is the difference between adoption and abandonment.
What's Available
Active logistics operations with real deliveries, real customers, and real pressure. Your software gets tested in production conditions—not simulations.
Ongoing strategic input on product direction, feature prioritization, and market positioning. Understanding what shippers actually need versus what they say they want.
Industry relationships and operational credibility to accelerate your sales process. References, case studies, and warm introductions.
Deep-dive sessions on specific logistics domains—routing, TMS workflows, carrier management, compliance, and more. Education for your product and engineering teams on how the industry actually works.
The Testing Environment
Daily delivery routes to 99+ locations across multiple states. Your software gets real miles, not test miles.
Understanding of APIs, integrations, and data models. Feedback your engineering team can actually use.
What works and what doesn't. No politics, no sugarcoating—just direct operational truth.
Having built route optimization software and logistics ERPs from scratch, the constraints you're working under and the trade-offs you have to make are understood.
Engagement Models
Fixed-term engagement to test your product in a live environment. Includes structured feedback sessions and a detailed assessment report.
Ideal for: Pre-launch validation, major feature releases
Ongoing strategic partnership with regular touchpoints, unlimited async access, and quarterly deep-dive sessions.
Ideal for: Continuous product development, long-term roadmap planning
Scoped engagements for specific needs—competitive analysis, feature validation, team training, or go-to-market support.
Ideal for: Specific milestones, fundraising support, sales enablement
A conversation to explore how this partnership could accelerate your product development.
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