Logistics Consulting & Advisory
I've built and run logistics companies across every mode—trucks, warehouses, brokerage, and the software that ties it all together. Today, I bring that experience to shippers who need lower costs and software companies building the future of logistics.
Asset-based carrier. Warehouse operator. Freight broker. Software developer. I built cross-border route optimization software that handled dynamic multi-stop planning across Mexico, the US, and Canada—and I ran it daily in my own operations. Today, I still run an active direct-store-delivery operation in the Midwest. Every recommendation I make comes from current operational reality, not theory.
Services
For Shippers
I've sat in your seat. I know what it's like to watch freight spend eat into margin, to manage carriers who overpromise, and to wonder if your routes are actually optimized. I've solved these problems in my own operations—and I can help you solve them in yours.
For Software Companies
I've built what you're trying to build. Cross-border optimization. Multi-stop dynamic routing. Software that had to work in the real world, every day, in my own operations. I know the gap between what looks good in a demo and what survives contact with actual drivers, docks, and customers.
Why TrueMove
Every recommendation I make is grounded in having built and run the businesses myself. I've hired the drivers, signed the leases, negotiated the contracts, and written the code. Today, I still run an active DSD operation in the Midwest—so my advice comes from current reality, not fading memory.
Let's discuss how TrueMove can help you achieve your logistics objectives.
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